Political Campaign • Public Engagement • Digital Platform

Ravindra Singh Bhati
New Voice. New Vision.

A comprehensive WordPress-based campaign platform built for political outreach, public engagement, and real-time analytics across regions.

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Project Overview

This project was developed to create a dynamic, user-friendly platform for managing political campaigns, tracking voter engagement, and organizing community events. The platform enables seamless interaction between campaign organizers and supporters while providing real-time analytics and reporting capabilities.

Built on WordPress with custom functionality, the solution incorporates advanced features including event management, volunteer coordination, donation tracking, and social media integration. The responsive design ensures optimal performance across all devices.

Launch Date

March 2024

Project Duration

Within a month

Our Role & Responsibilities

Full-Stack WordPress

Built complete WordPress solutions custom themes, plugins, optimization.

UI / UX Implementation

Implemented responsive and accessible interfaces using Bootstrap 5.

Custom Plugin Development

Developed custom plugins for analytics, events, and workflows.

Performance Optimization

Improved performance through caching, asset compression, and queries.

Security Implementation

Applied SSL, authentication hardening, and security audits.

Testing & Quality Assurance

Tested across devices, browsers, and user scenarios.

How It Was Built

1

Requirements Gathering & Planning

Stakeholder interviews, user personas, wireframes, and a detailed development roadmap.

2

WordPress Architecture & Setup

Custom WordPress setup, optimized hosting, and separate dev, staging, and production environments.

3

Custom Theme with Bootstrap 5

Fully responsive theme using Bootstrap grid, utilities, and custom post types.

4

Advanced Custom Fields (ACF)

Dynamic content using ACF field groups and custom Gutenberg blocks for editors.

5

Custom Plugin Development

Event management, volunteer tracking, and analytics plugins built specifically for campaign needs.

6

Testing, Optimization & Launch

Cross-device testing, performance optimization, security audits, and production launch.

work

Project Screenshots

Homepage Screenshot
About Page Screenshot
Events Page Screenshot
Agenda Page Screenshot

Our Expertise

Technology Stack

WordPress & Web Development
WordPress
JavaScript / jQuery
Custom CSS
Bootstrap
PHP
mysql
MySQL Database
ACF Pro
Git / GitHub

Key Features Implemented

Event Management System

Complete event creation, registration, scheduling, and automated reminders.

Email Campaigns

Integrated email marketing and automated newsletters.

Media Gallery

Responsive image and video galleries with lightbox and lazy loading.

Advanced Filtering

Dynamic filtering by category, date, location, and taxonomies.

Social Media Integration

One-click sharing, live feeds, and automated posting.

Push Notifications

Browser and system notifications for updates and alerts.

Smart Search

AJAX-powered search with autocomplete and ranking.

Secure Authentication

Role-based access control and two-factor authentication.

Mobile Optimization

Mobile-first design with PWA and offline support.

Results That Speak & Project Outcomes

Increased Engagement

User engagement grew by 250%, with session duration rising from 2 minutes to over 7 minutes and 85% event completion rates.

Performance Improvement

Page load time dropped below 2 seconds and Google PageSpeed scores improved from 45 to 92 across devices.

Community Growth

Volunteer registrations increased by 400%, managing 500+ events with over 15,000 active participants.

Digital Reach Expansion

Social media reach expanded to 50,000+ followers through integrated campaigns and automated sharing.

Key Takeaways

Strategic use of Bootstrap5 rapid development with design flexibility.

Performance optimization proved critical for retention SEO rankings.

ACF Pro balanced developer control with content manager flexibility.

Mobile-first approach ensured better reach and accessibility.

Strong security practices built trust and protected sensitive data.

Data-driven decisions improved campaign effective and scalable.

Time & Effort Analysis

Transparent breakdown of effort across planning, development, and delivery

Total Project Hours

480

Completed over 12 weeks

Design & Planning 80 hrs · 17%
Frontend Development 120 hrs · 25%
Backend Development 160 hrs · 33%
Testing & QA 80 hrs · 17%
Documentation & Training 40 hrs · 8%

12

Weeks Duration

40

Hours / Week

5

Major Milestones

Challenges & Solutions

Problem: During campaign events, the platform experienced sudden traffic spikes that caused slow page loads and risked user drop-offs.

Solution

Implemented multi-layer caching (page + object caching), CDN delivery, optimized database queries, and lazy-loaded media assets—reducing load times to under 2 seconds.

Problem: The platform had to perform consistently across a wide range of devices, including older smartphones used in rural regions.

Solution

Built a mobile-first layout using Bootstrap 5 utilities, responsive images, progressive enhancement, and custom breakpoints for critical components.

Problem: Handling sensitive voter data, volunteer records, and analytics required strict security without affecting usability.

Solution

Implemented SSL, role-based access control, encrypted data storage, CAPTCHA protection, and regular security audits.

Problem: Campaign teams needed to update events, announcements, galleries, and content frequently, but most users had no technical background.

Solution

Built a simplified WordPress admin experience using ACF with clearly labeled custom fields, repeaters, and role-based access, enabling teams to manage updates confidently without developer dependency.

Sardar Gurjant Singh Brar

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